Our Services

An Overview of what we do:

Cost Effective Marketing- More New Patients, Less Expense

All your marketing must be evaluated for cost-effectiveness.

For a dentist doing marketing, you are trying to bring in new patients.New patients have a high value as they are repeat customers.

The big question is this-

"What I am paying for each new patient I get from yellow pages, and how does that cost compare to postcards or internet?"

We can help you answer that question.

The more aware of marketing you are, the more attention you will generally pay to it. And the increased attention will result in better marketing of your products and services. Fewer than 10% of new and small business owners in the US have explored as many as a dozen of the marketing tools available to them. Among these methods are having a website, personal letters, telemarketing, circulars and brochures, signage, bulletin boards, ads, direct mail, samples, advertising in the yellow pages, magazines, on TV and radio and billboards, email advertising, internet advertising and more. And only a tiny few know which are the most cost effective.

The Secret: The secret to tons of new patients while lowering your overall advertising costs lies in knowing the cost effectiveness of different types of advertising for your unique practice.

At the start, we formulate the core idea or message that is going to work best for your practice and that is going to communicate best to new patients. Then we lay out the best marketing strategy for your practice or business, and the most cost effective. We launch your promotional program with the best set of marketing tools for your scenario. We then keep track of which actions are hitting your target and which are missing and adjust accordingly, which can then easily double the effectiveness of your marketing budget.

The Result: You can lower your advertising costs while increasing your number of new patients. Many of our clients have done just that.

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Here’s a basic outline of what the most successful practices have done:

Firstly operate on what we call "smart marketing" – marketing that is focused on a core message.

All of your marketing must be an extension of that basic concept – the advertising, the letters, the stationary, the direct mailings, the telemarketing, the packaging, the yellow-pages ads, the internet presence, everything. It isn’t good enough to just have a good or better idea, you have to have a focused strategy that taps into the best and most effective promotion for you and your practice or business. When this is done a synergistic effect is created and five types of marketing tactics then do the work of ten.

  •  Marketing Analysis and Strategy: developing winning ones based on a thorough study of your market, your services, your location and all possible resources that can be utilized to capture maximum potential new patients.
  • Establishing your dental practice identity by building a website, logo, business cards, stationary, labels, etc. as a basic branding for your company at very economical rates.
  • Economical but effective Marketing services that hone in on and target the exact right publics based on a thorough past sales and potential sales analysis. Then, using some of the most economical types of promotion that are the correct ones for your needs, we target those publics and drive them in as new patients.
  • Handling inadequate sales by providing sales presentation materials for your sales personnel to use that make it much easier for them to bring someone to an understanding of why they need specific services. And there is also lead generation that will get your sales or scheduling personnel to make the needed production levels.
  • Programs to procure new clients as well as programs to increase repeat business where it applies – both are equally important and key to your prosperity.
  • Cost accounting to bring down operating costs (while increasing sales volume) so as to make your practice viable and profitable.