Internet Presence

Our Full Internet Marketing Package

A Dental Office Website Designed and Optimized for Best PerformanceWEBSITE - (New websites or upgrade and optimize your existing website). These are very high quality websites that perform well for internet searches. The sites include many features not normally found dental websites, including an extensive interface allowing office staff to update information on the website any time they wish, and a built in blog so that staff can continuously post interesting information on the site and keep it current. The websites also have databases that permanently record the information of anyone who fills out a form on your site, as well as emailing the info to you. To see how our websites perform, search in Google or Yahoo for a Universal City Dentist, and you will see that  even though there are two universal cities in America, www.hensleedentalteam.com comes up in the top 3 results.

We create very high performance and attractive dental websites. We provide both the initial set up and the ongoing support that makes your website deliver a continuous stream of new patients.

A Dental Office Website Designed and Optimized for Best Performance

Our Websites:

  • Are perfectly optimized for best Google performance
  • Remember every person who ever enters their information
  • Can be edited by you or your office staff at any time
  • Once built, your website can have a fresh new design loaded within minutes

GOOGLE ADVERTISING SET UP - This covers the cost to set up a comprehensive Google advertising account. It includes a set of internet advertisements, plus special web pages where visitors sign up called “landing pages”. These steps get done for all the different products you offer. After this is done, you will have a google account with 20 or so different advertisements plus a separate page to sign up each kind of service. After the campaign is fully set up, you will have to pay google monthly for the ads to air, but you set the budget for this, and you can spend as much or as little as you like. The campaign is yours to use from that point forward.

CUSTOMIZED EMAIL MARKETING SERVICES - Here we will set up and start emailing a monthly e-newsletter, that we design, to your existing email addresses right away. This sets you up to start replacing expensive paper mailings with inexpensive email communication. It also gives you a good reason to collect email addresses from your existing client base by offering a subscription to your e-newsletter which is filled with dental tips and special offers. The more email addresses you collect, the more you can promote without paying postage.

PURCHASED EMAIL MAILING LISTS – (individually quoted) We can assist you in procuring very high quality email lists so you can reach potential new patients right in your area by email for less than use of direct mail or other forms of advertising. We will also design the ads and get them out and manage your list and mailings to it.

SETTING UP A BLOG AND BUILDING CONTENT WITH 3 INITIAL ARTICLES -These are done to enrich your site with valuable content that will attract more visitors, to also use as press releases to get you more exposure through internet and to position you as an authority and leader in your field – all edited in such a way that they are key word rich.

CONTINUOUS INTERNET MARKETING: -  A) Site Optimization: To ensure your site gets and hold a strong position in search results requires continuous work, including making sure the site performs well for general search words and numerous other factors that will bring it up on the Google rankings. The site however needs to be continuously expanded and enriched and competition analyzed and dealt with. This is an ongoing process. B) Ad management. You will be paying google for ads. But to ensure the ads are getting the most value for money requires continuous management. We manage the ad account and adjust it continually looking for trends, reviewing all search words, tweaking bids and many other steps to ensure the ad campaign is performing at its best. C) Continued emails to customers. These are tightly controlled emails that avoid spam boxes. Emails can commonly be opened by as few as 3 to 13% of recipients. The last email we sent for a customer was opened by over 30% of the recipients.