Website Design

CPS takes great care to create exceptional websites for healthcare practices and other professional services. When we are involved in a website project, we fully evaluate our performance on simple metrics. How many customers this month, compared to how many customers last month and how many sales or sign-ups did that result in.

But it all starts with good website design and that starts with a clear analysis of the website and its purpose. What is your website for? If it is going to earn its keep, what does it have to do? Once you have clearly delineated what you want from your site, it is possible to choose the best kind of site for that purpose.

DIFFERENT WEBSITE FORMATS FOR DIFFERENT PURPOSES

The most flexible and most efficient is the Content Management System (CMS) website. It means that there is an interface that you, as the end-user, can access and make changes to your site – thus personally managing the content of the site. This is our specialty. We believe in website design that works for the client. For example www.harlingenfamilydentistry.com is a fully enabled CMS website and the owners have full control over this website's content. Another site, www.insurancemediaservices.com is a business site with a very different look, but also has the exact same back end- a very user friendly content management system that allows the owners a lot of control over the site content.

CMS websites put you in control of your site. We are not interested in spending hours and hours re-coding your site each time you need to make a change. We are interested in competitive website design. And that means the website must be able to be updated at a moment's notice, to stay abreast of changing markets.  

BEAUTY VERSUS PRACTICALITY

Your website must draw new customers in and make them comfortable taking your services for the first time. It must also have value for existing customers who can refer to the site for ongoing information. Sites that are hard to navigate, slow or overly complex, do not invite continued use, and will never be able to pull their weight. There is a very specific balance between artistic quality and the functionality of a website. We can help you to find yours. We believe that there is a very simple equation that determines the correct balance. Design elements should have enough impact and quality to communicate your specific message. Design elements should never distract from the main communication you are trying to get across. Your site has a specific message to communicate or you would not be paying to keep it there. The design carries the message to the customer. You can see an example of how we address this issue here: www.antioch-dentist.com.

JUST A WEBSITE IS NOT ENOUGH

That's right. A website is most definitely not enough. Here are the important steps to make your website a hard-working website.

Market Research: Before you even choose your domain name, you must do at least one important research step. Normally in any business, there are one or two key words that people looking for your service or product will type that will (hopefully) bring them to your site. You dramatically increase your chances of being found if your domain name includes those words. For example, if you are a San Antonio Dentist, your best "find factor" would probably come from www.sanantoniodentist.com or some variation of that. Once you have established the most important words that your customers are using to search for you on the web, these words get tied in every single aspect of your website. If the company that builds does not do this, no matter what you do, your website is just never going to perform well. Those keywords get used when choosing a domain name, when writing the content for your pages, and in many other ways.

Building the Website: Building a website can be done with or without care to its future performance. Ideally, each website page is not "cookie cutter" made but rather is optimized to attract its own interest. The website page is carefully crafted so that it has its own subject, and is designed to perform well in searches for that subject.

Registering the Website: And once the website is completed, it still has to be registered with all major search engines and directories. This is not a brush off, but when done should be done in conjunction with each of the major search engine's webmaster tools, so that your website is analyzed by the search engine for errors. Additionally, full analytics need to be set up, so that you can see how your website is performing and make changes to the site based on how the site overall, and different pages are performing. Without a good analytics set-up, this becomes guesswork.

My Web Site needs a Database?  When a person visits your website, and enters his or her information in your "Contact Us" page, you need to reliably capture that person's information so that you can send the person periodic emails. This is a vital part of developing future business, and unless you specifically require it, lower-end website developers do not include this in your website; an omission you normally discover only after many months have passed and you have already lost the information for many potential customers.

And so it goes: And there are further steps to take to ensure that your website is not only operational but also visible. Contact us today and let us guide you to a really effective and economical website.